LEGAL PROTECTION OF PERSONAL DATA IN PRODUCT PERSONALIZATION PRACTICES ON E-COMMERCE PLATFORMS IN INDONESIA: A LITERATURE REVIEW. Integrative Perspectives of Social and Science Journal, [S. l.], v. 3, n. 06 Juni, p. 3759–3767, 2026. Disponível em: https://ipssj.com/index.php/ojs/article/view/1537. Acesso em: 21 oct. 2026.