ANALISIS STRATEGI KOMUNIKASI PESAN KREATIF BERBASIS RECIPROCITY PRINCIPLE PADA PROMOSI PRODUK DI ERA DIGITAL. Integrative Perspectives of Social and Science Journal, [S. l.], v. 2, n. 05 Oktober, p. 8039–8047, 2025. Disponível em: https://ipssj.com/index.php/ojs/article/view/935. Acesso em: 21 oct. 2026.