Evolusi Riset Perilaku Konsumen dan Branding: Analisis Bibliometrik dari Teori Klasik hingga Era Digital. Integrative Perspectives of Social and Science Journal, [S. l.], v. 2, n. 03 Juni, p. 4165–4178, 2025. Disponível em: https://ipssj.com/index.php/ojs/article/view/546. Acesso em: 21 oct. 2026.