PENGARUH SUSTAINABILITY VALUE DAN FUNCTIONAL VALUE TERHADAP BRAND PREFERENCE KONSUMEN UNIQLO DI INDONESIA: PENDEKATAN PARTIAL LEAST SQUARES STRUCTURAL EQUATION MODELING (PLS-SEM). (2026). Integrative Perspectives of Social and Science Journal, 3(06 Juni), 3600-3607. https://ipssj.com/index.php/ojs/article/view/1508