PENGARUH PERSEPSI KONSUMEN, CITRA MEREK DAN RELIGIUSITAS TERHADAP AKSI BOIKOT PRODUK MCDONALD’S DI KOTA MAKASSAR. (2026). Integrative Perspectives of Social and Science Journal, 3(03 Maret), 1199-1213. https://ipssj.com/index.php/ojs/article/view/1237