PENGARUH SUSTAINABILITY VALUE DAN FUNCTIONAL VALUE TERHADAP BRAND PREFERENCE KONSUMEN UNIQLO DI INDONESIA: PENDEKATAN PARTIAL LEAST SQUARES STRUCTURAL EQUATION MODELING (PLS-SEM). IPSSJ. 2026;3(06 Juni):3600-3607. Accessed October 21, 2026. https://ipssj.com/index.php/ojs/article/view/1508